From Fall 2024 to Spring 2024 my team and I competed in the NSAC, or National Student Advertising Competition. As an Experience Designer, my aim was to design curated experiences for our given client, Tide, on their journey to spread the Cold Water Washing movement.

By the end of the experience, my team and I had created a plansbook worth being proud of. Within the book, you will see proof of my strategy, copy, and even a little media planning.