As per my MKT 302 course, I played the role of a consulting company for Lululemon. After one semester, my team and I developed a culmination of findings with our best recommendations.

Below you will find 2 presentations, beginning with our initial that was research-based.

In our final presentation, we leveraged the power of interactive storytelling that is reflected in the increase of images.

Finally, we consolidated our work into a detailed paper, available to see here.